Amsterdam, 14 January 2026 – Schweppes International Limited (SIL), part of Suntory Beverage & Food Europe (SBFE), is delighted to announce the appointment of Carlo Rivaroli as Marketing Director of Suntory Beverage & Food EECM-Benelux (SBF EECM-Benelux), effective immediately. Next to this new role, he will continue as General Manager Italy.
This appointment underscores the company’s move towards stronger consumer engagement across the region and bolder brand growth, including iconic beverages such as Schweppes*, Orangina, Oasis*, Lucozade and Ribena.
Carlo Rivaroli will lead the regional marketing agenda of SBF EECM-Benelux, contributing to strategic transformation initiatives across Europe, Africa and the Caribbean. His mandate: sharpen brand distinctiveness, accelerate innovation and unlock growth through closer alignment between brands, customers and consumers.
Carlo Rivaroli brings a strong commercial and leadership track record within Suntory. Most recently, as General Manager for Italy, he spent the past two and a half years strengthening sales performance and successfully positioning Schweppes as a bold, distinctive brand in the market.
In his new position, Carlo Rivaroli will lead the SBF EECM-Benelux marketing organization, working across regional brand teams and local market units. His focus will include speeding up innovation pipelines, embedding data-driven marketing excellence, and driving greater efficiency across marketing initiatives.
Alina Nickolson Vera Rojas, COO of SBF EECM-Benelux and Head of Transformation at SBFE, commented:
We are delighted for Carlo to take on this position and to have him contribute to this exciting new chapter for our EECM-Benelux business. His deep knowledge of our organisation, combined with proven commercial and marketing expertise, makes him ideally placed to lead transformative initiatives that delight consumers and drive sustainable, long-term growth.
Prior to joining Suntory, Carlo Rivaroli spent nearly 20 years at Heineken, holding senior roles across at both global and local levels, including assignments in the Netherlands and Panama. This unique blend of global FMCG expertise and strong cultural alignment with Suntory provides a solid foundation for delivering bold, consumer-centric marketing for some of our most iconic brands.
Commenting on his appointment, Carlo Rivaroli said:
I’m thrilled to take on this role at such a pivotal moment. Building on Suntory’s consumer‑first philosophy, my priority is to sharpen brand distinctiveness, accelerate innovation, and partner closely with our customers to grow the category sustainably. Together with our talented teams, we’ll continue turning data‑driven insights into bold, modern marketing that resonates in everyday moments.
This leadership change follows a period of strong momentum for Schweppes International Limited and its affiliated operations, underpinned by a commitment to innovation and premiumization in the soft drinks category.
*Owned and commercialized within SBFE respective territories.
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