Schweppes® partners with Roland-Garros in a new three-year collaboration
Amsterdam, 28 January 2026 – Suntory Beverage & Food Europe (SBFE) announces today a new partnership between its iconic brand Schweppes®, across Suntory-owned territories, and world-class tennis tournament Roland-Garros. Under this agreement, Schweppes® becomes an official supplier of the tournament for the next three years.
Two icons, the perfect match. A meeting of elegance and refinement.
Roland-Garros is one of the four most prestigious tennis tournaments in the world and a landmark event on the international sporting calendar. Organised by the French Tennis Federation and held annually in Paris, the tournament dates back to 1891 and has been played at Stade Roland-Garros since 1928. As the only Grand Slam tournament contested on clay courts, it is renowned for demanding exceptional precision, endurance and mastery at the highest level of the sport.
For Schweppes®, this partnership is an invitation for fans to take time and fully savour the Roland-Garros experience, embracing the moments of sophistication and enjoyment that define the tournament. Bringing Schweppes and Roland-Garros together establishes a long-term association between two prestigious names, united by a shared appreciation for heritage, precision and excellence. Beyond the matches themselves, Roland-Garros is recognised for its unique atmosphere, rituals and aesthetics, where refinement and enjoyment are expressed both on and off the court.
This partnership is the latest collaboration between SBFE’s iconic brands and premium sporting events and brands. Current arrangements include Orangina and the Tour De France, Lucozade and Liverpool FC as well as the England national football team.
"Roland-Garros is a celebration of excellence, elegance and timeless moments—values that resonate deeply with Schweppes,” says Tanneguy Desmarest, Schweppes Marketing Director. “Through this partnership, we invite fans to savour the experience and embrace the art of taking their time at Roland-Garros. Every match, every sip is an opportunity to enjoy life’s refined pleasures.”
Stéphane Morel, CEO of the FFT, announced:
“We are extremely proud to welcome Schweppes as an Official Supplier of Roland-Garros. This new collaboration reflects our shared commitment to excellence and will allow us to delight spectators experience with Schweppes’ distinctive and iconic refreshments —enhancing the unique spirit of the tournament.”
-ENDS-
About Suntory Beverage & Food Europe Suntory Beverage & Food Europe (SBFE) was established in 2014 and is a regional division of the Japan-based Suntory Group, one of the leading global drinks companies. We’re proud to be part of a family-owned business with its inspiring 120-year heritage and we are guided by Shinjiro Torii’s founding spirit. SBFE is made up of 3,600 passionate people who manufacture, market and sell our iconic brands including Schweppes*, Orangina, Lucozade, Ribena, La Casera, Oasis* and Pulco with a commitment to producing great-tasting, healthier drinks. Through all of its corporate pursuits, Suntory seeks to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. *Owned and commercialized within SBFE respective territories.
About Schweppes Founded in 1783, Schweppes® is one of the world’s most iconic beverage brands and a pioneer of carbonated soft drinks. Positioned as a soft drink for discerning adults, Schweppes® is known for its refined taste and premium consumption occasions. As a brand that has always valued craftsmanship and sophistication, Schweppes® feels at home in an environment where quality, elegance and attention to detail are part of the experience.
About Roland-Garros Roland-Garros is an unmissable event for both sports enthusiasts and the general public. In 2025, Roland-Garros welcomed 687,249 spectators (a record) and was broadcast to 220 countries around the world, making the tennis tournament one of the world’s leading sporting events. Organized by the French Tennis Federation, Roland-Garros is the only Grand Slam tournament played on clay, one of the oldest and most prestigious surfaces in tennis history.
Related Articles
Published Date: 14/01/2026
Schweppes International Limited appoints new Marketing Director to accelerate consumer-first marketing
Press Release | Articles | People | Careers | Company
Amsterdam, 14 January 2026 – Schweppes International Limited (SIL), part of Suntory Beverage & Food Europe (SBFE), is delighted to announce the appointment of Carlo Rivaroli as Marketing Director of Suntory Beverage & Food EECM-Benelux (SBF EECM-Bene..
Schweppes International Limited appoints new Transformation Director to boost operational excellence
Press Release | Articles | People | Careers | Company
Amsterdam, 3 November 2025 – Schweppes International Limited (SIL), part of Suntory Beverage & Food Europe (SBFE), is delighted to announce the appointment of Danette Panday as new Transformation Director of Suntory Beverage & Food EECM-Benelux (SBF ..
MEERHOUT – 24 October 2025 – Today, Suntory Beverage and Food Europe and Natuurpunt announced their collaboration in the Grote Netewoud in Meerhout. As part of the Interreg BUFFER+ project, the partners are investing in wetland conservation and peatl..