We are delighted to announce the appointment of Diana Simon-Bruns to the role of Marketing Director for SBF EECM-Benelux, effective April 1st, 2024.

In this capacity, Diana will assume leadership of the SBF EECM-Benelux marketing team, steering the regional agenda. Her collaborative approach will see her working closely with both brand teams and local market units, with a particular emphasis on brands like Schweppes, Orangina, Oasis and Lucozade. Additionally, Diana will spearhead the introduction of innovations throughout the region and champion the implementation of marketing efficiency initiatives.

Francois Basini, Chief Marketing Officer, expressed his excitement about Diana's arrival, stating

We are thrilled to welcome Diana. She will play a pivotal role in enhancing the desirability, quality, and in-market visibility of our brands.

Diana brings a wealth of experience in marketing, having most recently served at Asahi Europe & International, where she held the global leadership position for the Asahi Super Dry brand over the past three years. Prior to her tenure at Asahi, Diana held various roles at Heineken International, including Portfolio Marketing Manager, Sponsorship Manager, Trade Marketing Manager, and Digital Marketing Manager across Heineken, Amstel, Sol, and Affligem. Her experience spans both global and local levels, with engagements in Munich, London, Amsterdam, North Macedonia, and Prague.

Reflecting on her appointment, Diana remarked

I am delighted to join the Suntory EECM-Benelux family. The company culture and values resonated strongly with me during the hiring process. I am looking forward to driving team engagement, fostering growth across the brands, and collaborating closely with markets and partners.

Diana Simon-Bruns replaces Elise Min, who was appointed Marketing Director of Beam Suntory Spain.